Schedule

Day 0 - 11/08/2011 |Day 1 - 11/09/2011 Print
Last updated on 06/25/2012
8:00am
Registration opens / Networking



9:00am
Welcome


Participants:
Jeff Keni Pulver (@jeffpulver) - founder, #140conf
Sol Adler (@92Y) - Executive Director, 92Y

9:05am
Creating more human brands




Participants:
Rohit Bhargava (@rohitbhargava) - Author, Exec at Ogilvy

9:20am
The Human Side of Customer Support




Participants:
Frank Eliason (@FrankEliason) - SVP of Social for Citi

9:30am
Tweeting for Toddlers
Why Sesame Street Tweets



Participants:
Dan Lewis (@sesamestreet) - Director of New Media Communications @sesamestreet.

9:40am
Parents as Brands
a discussion with parent bloggers



Participants:
Adam Cohen (@dadarocks) - Dad, Parent, Blogger
Audrey McClelland (@AudreyMcClellan) - Mommy, Parent, Blogger
Jill Seiman (@Glamamom) - Mommy, Parent, Blogger

10:00am
Just say NO to 'something social'
It sounds counterintuitive, but the biggest lesson learned in the past few years of social at a big company...is learning to say NO to 'something social.'



Participants:
Katie Richman (@ESPN_ProdGirl) - Social for ESPN

10:10am
Evolution of the Community Manager
Lessons learned and learning about the role and impact of Community Managers



Participants:
Danya Cheskis-Gold (@skillshare) - Community Manager, Skillshare
Katie Morse (@billboard) - Social Marketing Manager, Billboard
Lea Marino (@LvM) - Community Manager, Bizzy
Matthew Wurst (@360i) - Director, Brand Strategy and Emerging Media at 360i, (@mwurst)
Staci Perkins (@eventbrite) - NYC Community Manager, Eventbrite

10:30am
Listening on the Back Channel
Lessons observed



Participants:
Ryan Osborn (@rozzy) - Director of Social Media at @NBCNews.

10:40am
Humans Are Brands Too
How leaving the office and delving into the real world can help your team members leverage on and off-line customers drive experiences



Participants:
Diana Plazas (@dianap) - Online Marketing Director for DoubleTree by Hilton

10:50am
Brands - your social web needs YOU
Every human being is different. As is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web?



Participants:
Dan Neely (@dneely40) - CEO, Networked Insights.
Ed Abrahams (@ibm) - Midmarket Paid, Owned Earned Leader, IBM
Gemma Craven (@gemsie) - SVP Digital Influence at Ogilvy NY
Jeff Simmermon (@jeffTWC) - Director of Digital Communication, Time Warner Cable
Rachel Tipograph (@racheltipograph) - Director, Global Digital and Social Media, Gap Inc.

11:10am
Product development-The Bacon Soap Factor
How social media played an important role in my product development and helped generate PR for my company.



Participants:
Ellen Cagnassola (@SweetSoaps) - Founder, Sweet Soaps

11:20am
The Humanization of the Hit Song
What has decimated the music industry most of all has been the very de-humanization that made it such a force in the pre-connected era: its lack of access; its velvet ropes; its access to funding; its unmatched reach and distribution. With the mythology of the industry on the decline, the mythology of its product has followed suit.



Participants:
Mike Errico (@mikeerrico) - Musician, writer

11:30am
Humanizing a nation: social media strategies in rebranding the state of Israel
Building a brand is not an easy task to begin with, let alone nation branding. Humanizing a nation, and Israel in particular, has been an effort undertaken since the 90’s. all though the understanding that the best messages were disseminated by people, in the past we could mainly convey the message in words and images. Today, we are supported by the fast evolution of social media and the conversations carried in the social sphere. Our formal activities on social media along with social brand ambassadors result in authentic engagements and exponential growth of our reach to new target audiences.



Participants:
Ido Aharoni (@israelconsulate) - Consul General of Israel in New York

11:40am
Seeing your invisible audience
By analyzing and visualizing data from social spaces we can literally see our invisible networked audiences. In this session I'll highlight a number of important takeaways we learn from data.



Participants:
Gilad Lotan (@gilgul) - VP of Research & Development @socialflow at @betaworks NYC. Data Visualization geek and @globalvoices author

11:50am
Brands that speak with women
Giving Women What They Want

Participants:
Jim Joseph (@JimJosephExp) - President of Lippe Taylor Brand Communications and author of The Experience Effect
Melanie Notkin (@savvyauntie) - Founder, SavvyAuntie.com
Sloane Berrent (@sloane) - Founder, TheCausemopolitan.com

12:05pm
Branding Humanisation
We had the reverse situation of creating a brand around a human story, being the brand creator and my children being the client at the same time, my discussion would provide an insight on how a brand & engagement go hand in hand in making it successful, so using our brand as the example of how we did & do it all.



Participants:
Tony Heffernan (@BeeForBattens) - Founder & CEO, BeeForBattens

12:15pm
Tapping into your psychic imagination to make creative branding decisions




Participants:
Monte Farber (@AskMonte) - Psychic, best-selling author of 45 books on ESP, Astrology, Tarot & Love.

12:25pm
The spirit of Intent




Participants:
Mallika Chopra (@mallikachopra) - Author/ Founder and CEO of Intent.com

12:35pm
Branding Life: The Philly Youth Poetry Movement




Participants:
Gregory Corbin (@JustGregPoet) - Executive Director, Philly Youth Poetry Movement.

12:50pm
Intermission / Lunch Break



2:00pm
It's not about Campaigns/Initiatives... It's about Engagement/Interaction
Too many brands/marketers are using social as simply another tool in their marketing toolbox and not solving problems, building lasting relationships and humanizing their brand. Social has the ability to establish loyalty that comes from attachment instead of payment and build emotional bonds between consumer and brand.



Participants:
Jennifer Dominiquini (@jendominiquini) - CMO, Seasonal & Outdoor Living, Sears Holdings Corporation
Marisa Thalberg (@ExecutiveMoms) - The Estee Lauder Companies, Inc., VP, Corporate Digital Marketing
Morgan Johnston (@MHJohnston) - jetBlue, Director of Communications/Social
Ted Rubin (@TedRubin) - Chief Social Marketing Officer, @CollectiveBias. Social Marketing Strategist @MARSshopper #RonR

2:20pm
Social TV: Connecting with Fans in Real Time
Television programming isn't a one-way medium, and TV watching isn't always a passive experience. Learn how simple principles of real-time engagement have boosted connections between Discovery's networks, fans and talent, and how you can apply those to your business.



Participants:
Amber Harris (@TheNuwanda) - Director, Social Media at @DiscoveryComm

2:30pm
How Fashion Is Using Content To Change The Face Of Branding.




Participants:
Alisa Gould-Simon (@alisagouldsimon) - Director of Marketing & Communications at http://Pose.com
Brooke Hartmann (@RentTheRunway) - Product Runner
Daniel Saynt (@danielsaynt) - Director of Marketing, Rebecca Minkoff
Lara Crytal (@RentTheRunway) - VP, Brand Marketing, Rent the Runway
Tim Riley (@warbyparker) - Director of Online Experience, Warby Parker.

2:45pm
Being a Brand Ambassador




Participants:
Mordechai Lightstone (@Mottel) - Director of Social Media, lubavitch.com

2:55pm
Movements, not Marketing: Brands centered in the values of human connections.
A movement is inherently human and organic, where Marketing feels contrived. Brands have been using social media to drive movement long before Twitter and Facebook. A panel of “movement” brands will discuss how brands can start a movement. How do we engender trust? How do we talk about sensitive topics in a way that’s both approachable and meaningful? How do we use marketing as a tool and not a driver? What do we do when things go wrong?



Participants:
Alisa Roadcup (@AmnestyWomenRts) - Women's Human Rights Coordination Group, Amnesty International
Anne Ream (@VoicesandFaces) - Founder, The Voices and Faces Project
Jennifer Severns (@jennerus) - Creative Strategist, Roundarch

3:10pm
Being @Harvey Milk




Participants:
Chris Bartlett (@harveymilk) - A gay community organizer and Radical Faerie from Philly.

3:20pm
Watching the Brand Wake Up




Participants:
Kitty Sheehan (@FrontierCoop) - Social Media Editor, Frontier Natural Products
Ric Dragon (@RicDragon) - CEO, DragonSearch
Robert Nachman (@Steuben) - Marketing Director, Steuben
Shiv Singh (@shivsingh) - Global Head of Digital for PepsiCo Beverages and author of Social Media for Dummies

3:35pm
Brands as Story Tellers
A moderated discussion amongst brands which leverage the real-time social web to share their stories.



Participants:
Jonathan Kay (@GrasshopperBuzz) - Ambassador of Buzz, Grasshopper.com
Michael Margolis (@getstoried)

3:50pm
Being a Personal Brand




Participants:
AndreaSyrtash (@AndreaSyrtash) - Oprah.com contributor and author
Jeff Keni Pulver (@jeffpulver) - founder, #140conf

4:05pm
Spreading Love, Hope & Gratitude with the real-time web




Participants:
Gideon Gidori (@gideon_gidori) - 7th Grader, Shepherds Junior School in Arusha, Tanzania
Leah Albert (@leah_albert) - 7th Grader, Shepherds Junior School in Arusha, Tanzania
MamaLucy (@MamaLucy) - Founder, Shepherds Junior School in Arusha, Tanzania
Sanjay Patel (@EpicChange) - Co-Founder, Epic Change
Stacey Monk (@StaceyMonk) - Chief Love Officer, Epic Change

4:20pm
Branding Wellness




Participants:
Mary-Ann Somers (@masomers) - VP Marketing Venturing & Emerging Brands Coca-Cola North America

4:30pm
The Woman Behind The Brand




Participants:
Tracie Wagman (@HelpWeveGotKids) - Publisher, Help! ... We've Got Kids

4:40pm
How we made our brand




Participants:
Andrea Tobin (@marlacielo) - President, Marla Cielo
Chris Yura (@SustainU) - Owner and founder, SustainU
Fu Wu (@FUefu8) - Designer
Melissa Gonzalez (@LionesqueStyle) - CEO, Lion'esque Media

4:55pm
Brand Divorce - can you survive it?
What happens when the voice and visionary of a Brand leaves? How can a Brand remain human throughout the ordeal? This process can dramatically reduce the ROI of your brand if done improperly. Laura will share with you the seven steps that can make this process not only less painful and risky, but even a positive, uplifting experience for your Brand.



Participants:
Laura Chizzali (@Luvume1) - President and Founder of 3 diverse companies that strive to bring good to the world within a for profit model

5:05pm
The Joy of Conversation




Participants:
Christina Wilson (@Tretorn) - Tretorn Marketing Manager, Puma
Jackson Jeyanayagam (@jacksonjey) - Vice President of Digital Strategy, Taylor Strategy
Matt Bean (@mattbean1) - AVP, Mobile Social and Emerging Media, Rodale, Inc.; Senior contributing editor, Men's Health magazine Host, Spike TV's The Playbook
Sharlene Sones (@SharleneSones) - Brand Strategist/Storyteller, Brandstoria

5:20pm
When Your Personal Brand is Bigger Than the Corporate Brand
For companies social media can be a powerful yet scary place. Hear Jessica's story about her role at OfficeMax as their HR Director and what went wrong when her personal brand outgrew the corporate brand. Learn why companies must allow for personal development with social media in addition to growing and building their own brand.



Participants:
Jessica Merrell (@blogging4jobs) - President & Chief Blogger at Xceptional HR. Recovering corporate recruiter & HR Director

5:30pm
Wrap up / Closing Comments


Participants:
Jeff Keni Pulver (@jeffpulver) - founder, #140conf

5:35pm
End of BrandsConf 2011





* schedule subject to change without notice