Movements, not Marketing: Brands centered in the values of human connections.
Moderator: Jennifer Severns @jennerus
A movement is inherently human and organic, whereas marketing feels contrived. Brands have been using social media to drive movement long before Twitter and Facebook. A panel of “movement” brands will discuss how brands can start a movement. How do we engender trust? How do we talk about sensitive topics in a way that’s both approachable and meaningful? How do we use marketing as a tool and not a driver? What do we do when things go wrong?