It’s not about Campaigns/Initiatives… It’s about Engagement/Interaction

Jennifer Dominiquini @jendominiquini
Marisa Thalberg @ExecutiveMoms
Morgan Johnston @MHJohnston

Moderator:Ted Rubin @TedRubin

Too many brands/marketers are using social media as simply another tool in their marketing toolbox and not solving problems, building lasting relationships and humanizing their brand. Social media has the ability to establish loyalty that comes from attachment instead of payment and build emotional bonds between consumer and brand.