Humanizing a nation: social media strategies in rebranding the state of Israel

Ido Aharoni @israelconsulate

Building a brand is not an easy task to begin with, let alone nation branding. Humanizing a nation, and Israel in particular, is an effort that was first undertaken in the 90’s. And though the understanding has been that the best messages were disseminated by people, in the past the message could be mainly conveyed through words and images. Today, we are supported by the fast evolution of social media and the conversations carried in the social sphere, with formal activities on social media along with social brand ambassadors resulting in authentic engagements and exponential growth of our reach to new target audiences.