Brands – your social web needs YOU

Dan Neely @dneely40
Ed Abrahams @ibm
Gemma Craven @gemsie
Jeff Simmermon @jeffTWC
Rachel Tipograph @racheltipograph

Every human being is different, as is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web?